Our newest project with UGG Australia has been received with excitement across America and Europe. Our virgin wool and UGG’s superior sheepskin are adding up to a beautiful collaboration. It’s a natural pairing, all the moreso because both brands have deep ties to Southern California surf culture.
Pendleton goes back to the inception of the surf scene, as we’ve written about while discussing the Beach Boys in their earliest incarnation as the Pendletones. In the late ’50s, before the wetsuit was invented, California surfers wore trunks and a Pendleton shirt over a layer of petroleum jelly to stay warm on the waves. On shore, surfers wore the same Pendleton shirts over khakis, and a fashion trend was born. The Beach Boys dressed like all the boys on the beach, and their signature shirt remains one of our best-selling today.
For UGG, the story began in 1978 when Aussie surfer Brian Smith landed in Southern California with a bag of sheepskin boots and a lot of hope that his styles would catch on in Southern California. The beaches of SoCal had long been an epicenter of a relaxed, casual lifestyle and Smith’s sheepskin boots were a hit..
Photo courtesy of UGG Australia, used with permission
UGG traveled to Portland to select their fabric, and chose our ‘Coyote Butte’ pattern. A million years of history are recorded in the tepee-shaped rock formations known as Coyote Butte, found in the Paria Canyon-Vermilion Cliffs Wilderness of Utah and Arizona.
The collection has seven styles; two boots, two booties and two mocs, and one handbag.
Here are a few shots from the UGG concept store in New York. Love it!