The Pendleton Board Shirt, a shirt with history
As we head into the lazy days of summer, it’s time to celebrate the Pendleton Board Shirt.
In the early 1960s, a group called The Pendletones adopted their name in honor of the surf uniform of the day. When surfing came to California in the late 1950s, surfers devised performance wear: swim trunks and plaid Pendleton shirts over a layer of Vaseline. Surfers wore the same shirts over light pants on the shore, and a fashion trend was born.
The Birth of Surf Music
Even though only one member of the group had ever been up on a surfboard, the Pendletones sang about the simple summer pleasures of the SoCal surf scene; waves, sunshine, cars and girls. Under the unique artistic leadership of Brian Wilson, layered instrumentation and soaring harmonies made these songs anything but simple.
The Shirt made famous by The Beach Boys
The Pendletones changed their name to the Beach Boys in 1962. And though their name changed, their uniform didn’t. The band wore this blue and charcoal plaid shirt on the covers of 45s and LPs throughout the early 1960s. The Board Shirt remains our bestselling men’s wool shirt to this day. It’s a simple style with a straight hem, signature flap pockets and that easy sport collar with the telltale thread loop, just in case you’re buttoning all the way up. We know, it’s your favorite.
It’s a wonderful time to shop the board shirt. See them here: BOARD SHIRTS
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how much did the board shirt cost in the 1950s?
Well, that was seventy years ago! We would have to go to the archives for that information, so stay tuned.