Serapes for Spring & Summer

 

Serape on Film

Lily Gladstone and Leonardo DiCaprio in a promotional shot from "Killers of the Flower Moon." Photo used bypermission of Apple Original Films.

Ah, the serape. This bold striped blanket reads modern, but it has been around a long time. In fact, a (very) vintage Pendleton Serape will be featured in Martin Scorcese’s upcoming Apple Original film, Killers of the Flower Moon. Leonardo DiCaprio plays Ernest Burkhart and Lily Gladstone plays Mollie Burkhart in the film depicting the true story of the Osage tribe murders in the 1920s. In this promo shot (courtesy Apple Original Filsms), Lily Gladstone is wrapped in a vintage Pendleton fringed shawl serape, provided to the film by our friend and vintage blanket expert Barry Friedman. 

Serape History

The serape’s roots are in the Mexican weaving tradition, but it is now common to both Spanish and Native American textiles. Here’s a photo of a Native family in a historic Babbitt Brothers wagon with a serape peeking over the edge. This was taken in the Southwest, where the Babbitts plied (and still ply) their trade.

HistoricBabbitWagonEdit2

Colorful, sturdy and functional, this blanket shawl was part of life in the traditional Mexican home. It could serve as clothing, bedding, and shelter. The serape is known by many names throughout Mexico, including chamarro, cobiga, and gaban. It can be woven of a variety of materials and patterns but is generally lighter in weight. Different regions use different palettes, from the elegant neutrals of the Mexican highlands to the bold gradients of Coahuila.

Serapes Today

Pendleton serapes hang on pegs in front of a white wall, with more folded on a crate.

Pendleton’s serapes are woven of 82% wool/18% cotton in bands of gradient colors to achieve that beautiful eye-popping dimensional effect. This is your perfect spring and summer blanket, just waiting to be invited along wherever you go. And this year we have a new design in Aqua.

Pendleton Aqua Serape

All made in the USA and available at www.pendleton-usa.com .

Made in USA label with eagle for Pendleton

Ginew: Surfing the PNW with a Pendleton blanket pattern

A man unpacks the back of his rig, and a Ginew surfboard with a Pendleton pattern leans against the vehicle.

Ginew goes Surfing

We are loving this surfboard, the newest incarnation of Ginew’s Pendleton blanket design.

…we could feel the energy of the ocean and began to hear the distant w aves. Exiting through a tunnel of dense trees, we suddenly appeared on the beach and were welcomed by the pounding surf and swooping gulls. What a sight.

See all shots and read more here: GINEW Surf story

Pendleton and Surfing

Fans of our brand know that we are no stranger to surf culture. Our Board Shirt was a favorite of the early SoCal surf scene, and graced the covers of several Beach Boys records. Our Surf Pendleton collection has been part of our Spring line for years. We have also collaborated with several surf brands.

You can read about new wool surboards–yes, boards made of wool–here: Firewire Surboards

A man stands on the beach, holding a Ginew surfboard.

 

 

Surf Pendleton Style – #surfinUSA

A man and woman walk down the beach with a dog, wearing Pendleton Board Shirts.

Surf Pendleton

Surf Pendleton is a growing part of Pendleton’s spring offering, with looks for men and women that feature natural and technical fibers, sun-bleached colors, and relaxed SoCal style. The collection builds on a connection between Pendleton and surfing that goes way back—waaaay back to the birth of the American surf scene in the early 1960s.

This look originally hit the radio airwaves courtesy of the Majorettes, whose song, “White Levis” became a number one hit in 1963. As the lyrics said, “My boyfriend’s always wearin’ white Levi’s…and his tennis shoes and his surfin’ hat and a big plaid Pendleton shirt.”

The cover of "White Levi's," a 45 released by the Majorettes.

That’s a Pendleton shirt  cover of that 45, even though they named the song after the pants. You can give it a listen here, and don’t be surprised if you start singing along.

The Pendletones

Around the same time, a group called The Pendletones adopted their name in honor of the surf uniform of the day: Pendleton shirts worn over tee shirts with white Levis or khakis. The original Pendletones lineup included brothers Brian, Dennis and Carl Wilson, their cousin Mike Love, and friend Al Jardine.

Photo of Beach Boys (Photo by Michael Ochs Archives/Getty Images)

Photo of Beach Boys (Photo by Michael Ochs Archives/Getty Images)

The Pendletones soon changed their name to the Beach Boys . Even though only one member of the group had ever been on a surfboard, they sang about the California surfing scene; waves, sunshine, cars and girls. This might have been simple subject matter, but layered instrumentation and soaring harmonies made these songs anything but simple. Under the unique artistic leadership of Brian Wilson, the Beach Boys defined surf music. And though their name changed, their uniform didn’t. The band wore this blue and charcoal plaid shirt on the covers of 45s and LPs throughout the early 1960s.

Cover of the SURFER GIRL album by the Beach Boys

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The Beach Boys’ Pendleton shirts were part an existing trend. When surfing came to California in the late 1950s, surfers improvised surf performance wear: swim trunks and plaid Pendleton shirts over a layer of Vaseline. Surfers wore the same shirts over light pants on the shore, and a fashion trend was born.

Eight Decades

In 2002, Pendleton celebrated eight decades of Pendleton shirts by bringing back iconic shirts from each decade. To celebrate the 1960s, we brought back the Board Shirt in the same plaid seen on all those record covers. We officially named it the Original Surf Plaid.

A folded Pendleton Board Shirt in the Original Surf Plaid as worn on the cover of the "Surfer Girl" album.

The shirt has stayed in the line ever since. We’ve used it in caps, hats, bags and jackets. It’s still made in the original 100% virgin Umatilla wool as it was back then. And this spring, we have your favorite surf plaid in a women’s style.

SM18_FCBa_cover_3

See it here: Original Surf Plaid for women

Short sleeved wool shirts have been part of our line as far back as the 1950s. This year, we brought back the short sleeve Board Shirt in spring and summer colors.

A man stands by the ocean, wearing a short sleeved Pendleton Board Shirt.

Please note, our good friends at Greenspan’s have always offered custom sleeve tailoring to SoCal customers, so if you shop there, any Board Shirt can be short sleeved. You can check out the short sleeve Board Shirt colors, as well as everything else in the Surf Pendleton line for men and women here: SURF PENDLETON

Remember—summer is on the way.