Seven Decades of Women’s Style with Pendleton

A Seven Decade Celebration

We celebrated seventy years of classic Pendleton style for women on September 9, 2019 at our downtown Portland store. A fantastic time was had by all.

Interior of Pendleton store with row of mannequins wearing vintage Pendleton women's clothing

This Fall’s women’s line has a capsule of archive-inspired pieces, so we brought out the original garments and some other favorites to show how good design is timeless–and a lot of fun.

People were transfixed by the details.

customer in Pendleton store reading placard describing pendleton vintage clothing

customer in Pendleton store wearing white gloves as she inspects the hem of a Pendleton vintage skirt

Special Treats

The catering was excellent! We want to thank Delilah’s Catering for getting into the spirit of the party and helping us design a menu that reflected the best of decades past. We also hope guests enjoyed the special cocktail developed just for us–“The 49’er”, of course!

refreshments at party in Pendleton store: deviled eggs, petit fours, fruit skewers, paper plates, serving tongs

vintage pendleton ad of woman on bicycle placard with hole in face area where customers can put their own faces

We were delighted to see people wearing vintage Pendleton pieces and caught photos of a few, including this beautiful reversible skirt in tartan red and cream.

woman in red Pendleton skirt studies vintage pendleton clothing at pendleton store party, including 2009 Opening Ceremony coat

Lindy Dancers Cut Loose

This plaid wool western shirt on one of the Lindy Society Dancers is a classic. And we think the navy plaid skirt is Pendleton, too!

Linday Hop dancers dancing on sidewalk in front of pendleton store, one woman, two men

The Portland Lindy Society dancers set the tone of the evening. Their swing music put everyone in the mood to celebrate.

Lindy Hop dancers on sidewalk in front of Pendleton store, dancing, one woman, one man

crowd of people inside Pendleton store at party

customers studying Pendleton vintage clothing at pendleton store

Food, gifts, dancers, cocktails and music. What more could you ask for? Thank you to everyone who joined in the fun and made this a success.

Here’s to seventy more!

round seal that marks celebration of pendleton womenswear's 70th anniversay, includes "celebrating pendleton womenswear 70 years of style - 1949 - 2019

The Turnabout: Pendleton’s Reversible Skirt for 2013

“Give it a whirl…

…it’s Reversible! It’s the Turnabout, with a gay way of whirling when you walk.” 

Vintage ad for the Pendleton Turnabout, illustration by Ted Rand

Pendleton’s Turnabout debuted in 1953, and along with the poodle skirt, it was THE skirt craze of the 1950s. Every teenaged girl coveted one. Our customers have shared their stories with remarks like, “None of the others on the block ever forgave my parents for buying me my reversible skirt, because after that, ALL the girls had to have one.” But parents didn’t do all the buying. Summer jobs, babysitting money, berry picking; you did what you had to, to have a Pendleton Turnabout. Perhaps no other garment in fashion history has inspired so much teenage industry.

Vintage ad for the Pendleton Turnabout, illustration by Ted Rand

So, where did this innovative garment begin?

The idea probably arose from the fact that the interior of a Pendleton pleated skirt is almost as attractive as the exterior, as our weaving is beautiful on both sides of the fabric, and quality construction is our hallmark. There are no design notes, but one of our designers probably noticed how the colors changed on the interior of a skirt, due to the pleating, and started thinking about a skirt that could be worn either side out. A great idea, yes, but to construct a skirt that could actually be worn both ways required tremendous teamwork between designers and engineers. Even the closure and label required a special design.

Photo of a reversible skirt, with pleat and label details

But we worked it out, and the results were part of fashion history. The Turnabout was more than a work of fashion. It was a work of engineering so precise that we had to patent it! Over the years, we used many fabric techniques to achieve variations. By varying the size of the plaids and pleats, we could give the skirts a horizontally or vertically striped effect. Some skirts were woven in bands of herringbone color, for a completely different look.

The Turnabout skirt was always a favorite with vintage clothing collectors.

Another vintage ad for the reversible Turnabout, this oe in a more modern style

Fifty years later…

reversible skirt for 2013

Fifty years after the garment’s initial debut, we decided to re-introduce it as part of a Heritage capsule that included the 49’er, the Turnabout (released as ‘the Pendleton Reversible Skirt’) and the River Jacket. Again, a wonderful idea, but there were no production records to refer to after all that time. We had many skirts in our archives, but no records on the actual technique.

It took many phone calls to retired personnel and a lot of discussion. After much trial and error, we finally worked out the process. The skirt was tested for Holiday 2002, and re-released for Fall 2003.  The Reversible Skirt has stayed in the line ever since. It does not have a paper pattern developed by a pattern maker. It’s constructed with careful planning and engineering by our fabric design and manufacturing personnel. The sizing method is unique; we simply add pleats to each size.

The Reversible Skirt for 2013 is available at http://www.pendleton-usa.com. It has a gorgeous movement and hand, and is constructed with all the care and attention to detail of the original Turnabout. And yes, it really is two skirts in one.

The Pendleton Reversible Skirt. Isn’t it time you gave it a whirl?