Note: In honor of the Pendleton Round-Up, we’re sharing an older post about Jackson Sundown, who is one of the great riders of the American West. It explains our company’s long and rich connection with the Pendleton Round-Up. Let’er Buck!
The Pendleton Round-up starts this week—an amazing rodeo adventure in Pendleton, Oregon, celebrating its 102nd year. Our designers travel there for inspiration, entertainment, and to watch our westernwear in action on rodeo competitors and fans. Oregon Public Broadcasting has a video titled “Pendleton Round-Up: The Wild West Way” that’s well worth watching (see it here: The Wild West Way), and Cowboys & Indians magazine has some great background.
Among the historic images, you’ll see this shot:
This is Roy Bishop and Jackson Sundown posing at the Pendleton Round-Up. This image actually made the fashion blogs in 2009, when recreations of Roy Bishop’s fringed coat and Jackson Sundown’s oval-print shirt were part of Pendleton’s Centennial offering. But the story is about more than fashion history. This photo is about rodeo history.
And you might want to read our earlier post about an exhibit of Jackson Sundown’s personal effects, with photos of modern-day volunteers raising the actual teepee in the historic shot below: see it here.
The History of a Strong Connection
The association of Pendleton Woolen Mills and the Round-Up goes back to the very beginning, when along with his brothers Clarence and Chauncey, Roy Bishop established the first mill at its current location in Pendleton, Oregon. The brothers combined their production and retailing expertise with an idled mill, a river, and fine fleece provided by local wool growers. Back then, PWM was a blanket company. Our first and most valued customer was the Native American, and the Bishop brothers worked hard to fill the strong demand (we still sell approximately 60% of our blankets to Native customers every year).
The Bishops were key to the conception of the first Round-Up. Rodeos are big business now, and they were big business then. It was an undertaking to get to a rodeo, especially for a working cowboy. The Round-Up needed something special to draw the crowd. It was unheard-of to include Native Americans to a Western rodeo, but Roy Bishop rode out to meet tribal leaders and invite their participation. He was politely received and quietly listened to, but he left without receiving a definite answer.
The rodeo’s starting date approached, and still he waited. On the morning before the rodeo began, Roy stepped out on the mill’s loading dock. In the distance, he had his answer when he saw the dust of the tribes as they made their way to the Indian campground. The cooperation between the Columbia Basin tribes and the Pendleton Round-up, unique among modern rodeos, continues to this day.
So what about the other person in this photo?
Jackson Sundown was born Waaya-Tonah-Toesits-Kahn in 1863 in Montana. During the Nez Perce war of 1877, he rode with Sitting Bull, retreating to Canada with the Sioux. He eventually returned to Washington, then to Idaho, then to Montana, supporting himself by working, breeding and breaking horses.
In 1912, at the age of 49, Waaya-Tonah-Toesits-Kahn began entering rodeo events in Canada and Idaho using the name Jackson Sundown. The crowds went wild when he tied his braids under his chin, lifted his sombrero and started the ride, his wooly angora chaps streaming.
He took so many prizes that other riders refused to challenge him. Stock owners pulled their animals when they saw his name on the list of possible riders, as after Jackson Sundown rode a horse, it might be so thoroughly mastered that it never bucked again.
Jackson Sundown entered the Pendleton Round-Up several times, placing but not winning. In 1915, in a controversial decision, he placed third and decided to retire from rodeo riding. But a sculptor named Alexander Phimister Proctor prevailed upon him to try one more time. In 1916, he did. Jackson Sundown came out of the gate on a horse named Angel, and the spectacular ride that followed has become legendary. The crowd went wild, and threatened to take down the grandstands board-by-board if Sundown wasn’t awarded the title he had so clearly won.
At twice the age of his competitors, the lanky six-foot tall Indian not only won the bucking championship, but the all-around title as well. He lived out his life on the Nez Perce reservation, raising horses and passing on his skills until his death in 1923. He’s been inducted into more rodeo and athletic halls-of-fame than we have space to list. He is a key character in a novel by Ken Kesey, The Last Go ‘Round.
Jackson Sundown is also featured in a terrific documentary called “American Cowboys.” This is a detailed look at the frustration of competitive riding for contestants of color. It was playing at the Tamastslikt Cultural Center just outside Pendleton, which is a fantastic place to learn about the history of the tribes of the Columbia Basin. It may or may not be part of their permanent installation, but this documentary includes footage of Sundown riding. Sadly, photographs of him riding rare; this may be the only one.
It is sad that a man who possessed such incredible skills in horsemanship isn’t shown during more of his competitive rides. But there are plenty of images of Jackson Sundown showing his deep understanding of a wardrobe’s role in a great performance. Chaps, hat, and that aloof expression. Jackson Sundown had it all, a fact well-illustrated by this logo for the National Cowboy & Western Heritage Museum. Yes, that is Jackson Sundown.
So today, in honor of the Pendleton Round-Up, please enjoy these images of Jackson Sundown; Nez Perce warrior, compatriot of Sitting Bull, bronc rider, horse breeder, main character, documentary subject, fashion blog icon, Round-Up Champion and Inductee into the Hall of Fame at the National Cowboy and Western Heritage Museum.
And a true proponent of individual style.