You’ve heard about it on the radio, seen it on YouTube, read about it in the paper and on innumerable blogs all over the world. Yes, we are talking about the 100 Day Shirt by Wool & Prince, the new company Kickstarted by Mac Bishop. We have fielded quite a few queries about this project because the shirt Mac wears in his video is actually a Sir Pendleton. So, here are some Pendleton answers to your Wool & Prince questions.
Was Pendleton aware that their shirt was being used by Wool & Prince?
Yes, we were aware the shirt worn in the video is a Sir Pendleton. Mac Bishop is a proud member of the sixth generation of Pendleton’s Bishops, and he’s worn Pendleton products his entire life.
Were you surprised by Wool & Prince’s claim that your Sir Pendleton was wrinkle and odor-free after being worn for 100 consecutive days without cleaning?
We were not. We have been making men’s wool shirts for 90 years, and we understand the attributes of wool. Even though there is no such thing as a self-cleaning shirt, a wool shirt will refresh itself when allowed to rest after a wearing. We’re excited that Wool & Prince is illuminating the qualities of wool to new consumers.
Have you ever subjected any of your wool shirts to a similar test?
Pendleton’s consumers have been wear-testing our Men’s shirts since 1924. That’s why we’re not surprised at the outstanding results.
Is Pendleton producing the Wool & Prince brand?
No. Mac Bishop has developed his own fabric and sourced production independently.
Is Pendleton planning any changes to the line based on the excitement generated by Wool & Prince’s slimmer fit shirts?
We have been doing great business with our Fitted shirts, which we introduced years ago. Our contemporary brand, The Portland Collection, offers a trim fit, and this fall we are launching a new brand, Thomas Kay, celebrating our founder and 150 years of weaving in America. The garments in this collection (including new shirt models and fabrics) have a modern, tailored fit. Which is all just our way of saying that we have been working on a more body-conscious fit for a few years.
For those of you who haven’t seen it, you can watch the Wool & Prince video here.
For excellent background on Wool & Prince, read Fast Company’s profile .
And for more information on wool, see our website.