Wild for “WILD”

“Wild” is not just the number one movie right now, it’s the number one bestselling book on Amazon–years after its release! The soundtrack is a key part of creating and maintaining the high-altitude atmosphere of this amazing true-life story by Cheryl Strayed.

The movie was filmed on location, so Oregon’s part of the Pacific Crest Trail is one of the stars, right up there with Ms. Witherspoon. There are some amazing shots near Crater Lake, all the more amazing because Crater Lake National Park is only open a short time each year.

Walk Unafraid and Wild

“Walk Unafraid” (originally by REM) is part of the “Wild” soundtrack. Our Levi’s California collaboration jacket is featured in this video of the cover by First Aid Kit.

So this video is a confluence of a lot of cool things: Pendleton, Levi’s, REM, First Aid Kit, the mighty Cheryl Strayed, the movie “Wild,” the book “Wild”, and of course Reese Witherspoon.

We are excited!

First Aid Kit screenshot of band members standing in the forest.

Inspired by Two Cities

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A blanket held by a person flutters in the wind

Levi’s© Made and Crafted™ collection for Fall 2014/Winter 2015 takes inspiration from the architecture of Seattle and Portland, two cities that inhabit the wild landscapes of the Pacific Northwest. Natural beauty is almost taken for granted here. Sometimes it takes appreciation from outside the area to help us remember the wonder of our region.

One city is built along Puget Sound, and the other is bisected by the Willamette River and bordered by the mighty Columbia. The Cascade Mountains tower behind the Seattle skyline, resembling clouds. Both cities sit near inactive volcanoes; Mt. Rainier and Mt. Hood. The designers for Levi’s have used this interplay of city and mountain, indoors and outdoors, old and new, to inspire their newest Made and Crafted™ collection. The silhouettes, texture and color palette reflect the natural and manmade beauty, with a nod to the Northern Lights for good measure.

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The Blanket

Using these deep natural inspirations, Levi’s© has partnered with Pendleton Woolen Mills to portray the landscapes of the Pacific Northwest with shades of indigo to reflect Levi’s© rich history with denim.