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Into the Archives: Rare Photos of the Pendleton Disneyland Store

 

The Pendleton archives hold a lot of history, some of it dating back to our founder’s opening of his own mill in 1863. Some of the most delightful history comes from our association with Disney, which stretches back to the opening of Disneyland in 1955. So here is a peek at these very special archival materials.

We were there by personal invitation of Walt himself!

letter-from-walt

It’s hard to imagine a time when Disneyland wasn’t a household name worldwide, isn’t it? But we have another letter from our company president, Mort Bishop, referring to an “attached brochure” that explains the Disneyland park. And the letter makes it quite clear that the Pendleton location’s primary function was an exhibit, rather than a store.

So courtesy of photos in our archives, let us take you on a tour of the Pendleton Dry Goods Emporium, as it was called on opening day. Excited visitors entered Frontierland for a taste of the Old West.

entrance

And there we were, complete with comfortable benches for whittlers (spittoons are notably absent).

exterior-2

We proudly displayed the World’s largest Champion Buckle in our window. This was before wrestling belts eclipsed western buckles, of course.

store-window

Western wear was a staple of the store. And cowboys were shopping!

store-display6

We didn’t just offer western clothing, of course. Pendleton’s famed Turnabout Reversible Skirt and the women’s 49’er Jacket were big hits here.

store-display3

We also sold blankets, boots, hats…

store-display2

…and Levi’s jeans! Pendleton and Levi’s have an association that goes way back. We were both part of the original surfer’s uniform in the Southern California surf scene of the early 1960s. And we’ve done at least four collaborations in the 2000s.

store-display

So many Disneyland guest remember visits to the Pendleton Dry Goods Emporium as part of family vacations.

hats-and-pipes

Some of the merchandise at this store carried a special label featuring the iconic Sleeping Beauty’s Castle.

label

You can read more about our Disney connection: Pendleton and Disneyland: We Go Way back!

store-window2

Pendleton and Disneyland: We Go Way Back!

Stationery_header_Disneyland

The history of Pendleton Woolen Mills and Disneyland began when Walt Disney extended a personal invitation to be retail partners in the Park. Walt was a fan of Pendleton’s “fleece to fashion” vertical manufacturing, which at the time included ownership of our own flocks and scouring facilities. He saw a fit for us in Frontierland as part of his vision of America’s Wild West.

57FrontierlandEntrance

frontierland2We were more than excited to be part of Disneyland. Pendleton established a ‘Dry Goods Emporium’ that opened for business right along with the rest of the park on July 17, 1955.

RKT5758_N04b

photo courtesy of daveland.web.com

The store was a rustic wonderland of Pendleton’s woolen products, along with belts, wallets, hats, and other Western-themed merchandise.

67Pendleton

Much of the clothing sold in Disneyland had its own special labeling that featured the spires of Cinderella’s castle.

disneylandcollage

It seems that a new plaid Pendleton shirt was part of the vacation for many young men in America, and the store set a record for sales of Turnabout reversible skirts in the late fifties. Our Disneyland store was phenomenally successful. We had a unique way to share the bounty of the Disneyland store’s sales. Visitors were asked for their zipcodes, and credit for the purchase was awarded to their nearest Pendleton store back home.

It’s said that the family that plays together stays together. Well, what does a family who plaids together do? Whatever it is, this family from 1963 is doing it in Pendleton style.

Holiday_Magazine_Oct_65_Pendleton_2

Holiday_Magazine_Oct_65_Pendleton_11963 was the year that Clarence M. Bishop took his own Gold Ticket tour of Disneyland. The Bishop family is a hardworking bunch, and when they vacation, they tend to gravitate towards places where they can ride or fish. But Mr. Bishop had a great time in Anaheim, according to all reports.

IMG_3842

pendispc1(Please note, these are models, not members of the Bishop family, no matter what the ad campaign says)

pendletoncollage

Photo courtesy of Regions Beyond

We’re glad that a trip to the old store remains a favorite memory of so many of Disneyland’s long-time guests. We have been asked, “What happened?” by Disney guests who remember our store with nostalgia. The partnership dissolved amicably when the Disneyland Resort shifted their merchandising focus to more Disney-oriented goods. The store closed in April of 1990. Today, the Bonanza Emporium does carry some Pendleton merchandise, as does Ramone’s House of Body Art.

302cc8debf451931e67d31206dca4000

In our Heritage Hallway, you can find a framed letter from Walt Disney about the partnership, and a small bronze of Jiminy Cricket. The letter came to invite us to the official press and television premiere on July 17th, 1955.

Letter_Disney_1955

The bronze was a gift to us from Disney.

Jiminy_side

Jiminy stands on a matchbox wearing a medallion that says, simply, “30.”

Jiminy_30

The statue’s inscription reads: “PENDLETON WOOLEN MILLS in commemoration and appreciation of 30 years of association with DISNEYLAND 1955-1985”

Jiminy_inscription

We’re proud of our history with Disneyland, and want to say thanks to all the guests who have made us part of their visit.

Holiday_Magazine_Oct_65_Pendleton_2

 

When Pendleton meets Packard: A Disneyland Mystery

When Ty Bennet sent us photos of this beauty, we were impressed by this pristine Packard.

37900_416426407652_1893938_n1948 Packard station wagon.

According to Ty, we were looking at the following: 1948 Packard 8 Station Wagon Woodie Woody. Restored. Excellent condition. Lexington Green Metallic paint. Powerful and Smooth Straight 8 engine.

38313_416426457652_2903728_nHere’s a photo of that engine…

39723_416427602652_4113015_nMore from Ty: High Speed rear gear for modern touring. Plaid “Highlander” style interior. Real Wood Northern Birch rails over maple panels. Burl wood grained dashboard and door trim. Radial wide white wall tires. Ready for Summer touring.

37576_416426502652_5618075_nThis car has beautiful lines and trim.

38494_416426532652_7274108_nBut here’s a little more visual information on the interior of the car.  Does that upholstery fabric ring a bell? Door panels, too.

39086_416425422652_3334851_n

Rear interior–even the ashtray is covered in the tartan.

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Yes, that is very definitely a Pendleton fabric, a traditional tartan. And look at the label!

39254_416425447652_5025608_nWe’ve worked with truck and car companies on co-branded interiors in the past, but we don’t have any information on this particular car. This car is labeled with the special Disney label we used on clothing in our Frontierland Dry Goods Emporium. We don’t know if the fabric was purchased there, or if the car was upholstered as part of a display. Perhaps some fans might have information or memories?

Our president, Mort Bishop III, explained, “I am not aware of this project forWalt Disney. However with our Pendleton exhibit and store in Frontierland we worked closely with Walt Disney…Pendleton was one of the three original lessees in the park when it opened. It would not surprise me if we provided fabric to him for a Packard.”

37468_416425662652_7789419_nBirch over Maple wood panels and dash; it’s made like a boat inside–what craftsmanship.

39177_416426647652_2554072_nTy sold the car to a private party at auction. Someone has a nice touring vehicle for all seasons.

37905_416425102652_2083825_n

39250_416426132652_7001515_n

Disneyland and Pendleton Woolen Mills: Happy Birthday, Pardner.

Disneyland is 60 years old this year! Who can believe it?

The history of Pendleton Woolen Mills and Disney began when Walt Disney extended a personal invitation to be retail partners in the Park. Mr. Disney was a fan of Pendleton’s “fleece to fashion” vertical manufacturing, which at the time included ownership of our own flocks and scouring facilities. He saw a fit for us in Frontierland as part of his vision of America’s Wild West.

57FrontierlandEntrance

frontierland2We were more than excited to be part of Disneyland. Pendleton established a ‘Dry Goods Emporium’ that opened for business right along with the rest of the park on July 17, 1955.

RKT5758_N04b

photo courtesy of daveland.web.com

Stationery_header_Disneyland

The store was a rustic wonderland of Pendleton’s woolen products, along with belts, wallets, hats, and other Western-themed merchandise.

67Pendleton

Much of the clothing sold in Disneyland had its own special labeling that featured the spires of Cinderella’s castle.

disneylandcollage

It seems that a new plaid Pendleton shirt was part of the vacation for many young men in America, and the store set a record for sales of Turnabout reversible skirts in the late fifties. Our Disneyland store was phenomenally successful. We had a unique way to share the bounty of the Disneyland store’s sales. Visitors were asked for their postal codes, and credit for the purchase was awarded to their nearest Pendleton store back home.

It’s said that the family that plays together stays together. Well, what does a family who plaids together do? Whatever it is, this family from 1963 is doing it in Pendleton style.

Holiday_Magazine_Oct_65_Pendleton_2

Holiday_Magazine_Oct_65_Pendleton_11963 was the year that Clarence M. Bishop took his own Gold Ticket tour of Disneyland. The Bishop family is a hardworking bunch, and when they vacation, they tend to gravitate towards places where they can ride or fish. But Mr. Bishop had a great time in Anaheim, according to all reports.

IMG_3842

pendispc1(Please note, these are models, not members of the Bishop family, no matter what the ad campaign says)

pendletoncollage

Photo courtesy of Regions Beyond

We’re glad that a trip to the old store remains a favorite memory of so many of Disneyland’s long-time guests. We have been asked, “What happened?” by Disney guests who remember our store with nostalgia. The partnership dissolved amicably when the Disneyland Resort shifted their merchandising focus to more Disney-oriented goods. The store closed in April of 1990. Today, the Bonanza Emporium does carry some Pendleton merchandise, as does Ramone’s House of Body Art.

302cc8debf451931e67d31206dca4000

In our Heritage Hallway, you can find a framed letter from Walt Disney about the partnership, and a small bronze of Jiminy Cricket. The letter came to invite us to the official press and television premiere on July 17th, 1955.

Letter_Disney_1955

The bronze was a gift to us from Disney.

Jiminy_side

Jiminy stands on a matchbox wearing a medallion that says, simply, “30.”

Jiminy_30

The statue’s inscription reads: “PENDLETON WOOLEN MILLS in commemoration and appreciation of 30 years of association with DISNEYLAND 1955-1985”

Jiminy_inscription

We’re proud of our history with Disneyland, and want to say Happy 60th Birthday to our friends there, and thanks to all the guests who made us part of their visit.