Ginew: Surfing the PNW with a Pendleton blanket pattern

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We are loving this surfboard, the newest incarnation of Ginew’s Pendleton blanket design.

…we could feel the energy of the ocean and began to hear the distant w aves. Exiting through a tunnel of dense trees, we suddenly appeared on the beach and were welcomed by the pounding surf and swooping gulls. What a sight.

See all shots and read more here: GINEW Surf story

Fans of our brand know that we are no stranger to surf culture. Our Board Shirt was a favorite of the early SoCal surf scene, and graced the covers of several Beach Boys records. Our Surf Pendleton collection has been part of our Spring line for years. and you can check out older Pendleton surfboard collabs herehere and here.

And read about new wool surboards–yes, boards made of wool–here: Firewire Surboards

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#DudeCon celebrates twenty years of “The Big Lebowski.”

 

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We celebrated twenty years of the Dude, Walter, Donny and Jesus at our Park Avenue West Pendleton store on Friday, September 28th, 2018. We want to thank all the Achievers who came out to support our effort to set a Guinness World Record for Most People Dressed as the Dude. We haven’t heard from the Guiness folks yet, but we are hopeful.

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But back to the party.

The crowd was large and mellow. Attendees enjoyed trivia contests and prizes, a photo booth, refreshments worthy of any bowling alley, complimentary dog toys and sweaters, a swank commemorative cardigan pin, White Russians and craft beer courtesy of The Big Legrowlski, our esteemed event partners. They also had a familiar movie to watch, with a playlist that included all the best songs.

We gave away two Westerley cardigans every fifteen minutes!

The party culminated with a costume contest, and the winner was one happy Dude. We appreciated the coverage in Willamette Week, and on local news KGW.

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During the event, we offered a discount on all things Westerley. You can check out the goods here: The Dude’s Collection

Thank you to EVERYONE who came out to join the fun.

Twenty years, Dude. Twenty years.

Tommy Bahama and Pendleton Collaborate for Fall 2018

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Tommy Bahama is based in Seattle, and Pendleton Woolen Mills is based in Portland. Both brands share a PNW sensibility and a love of the beach lifestyle. So we’ve joined forces on the Tommy Bahama & Pendleton collection, with men’s and women’s apparel, accessories, and home products. The collection launches on October 4th at select Tommy Bahama stores, tommybahama.com, select Pendleton retail store locations and Pendleton-usa.com.

The collection is built around two collaborative fabric patterns. The Aloha Harding Print unites Pendleton’s Harding design with tropical florals. The Island Serape Stripe features a tropical leaf pattern jacquard with Pendleton’s classic blanket stripe. There are a variety of fabrics involved, but the wool fabrics and blankets are made exclusively in Pendleton’s own Pacific Northwest mills for this collection.

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So check it out at TommyBahama.com or Pendleton-usa.com. The collection will also be available at select Pendleton and Tommy Bahama retail stores.

You’re going to love it.

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Happy Birthday to Greenspan’s!

We were honored to attend Greenspan’s 90th anniversary party. This incredible place is more than a store–it’s a SoCal institution. Members of our sales, merchandising and design teams were there is person to share the day and join the celebration.

Read more about the store here:  LA Times feature — Greenspan’s

So happy birthday from the Pendleton crew to the Greenspan’s crew. Here’s to 90 more.

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Photos by Greenspan’s, Pendleton, Erwin Recinos and Gabriel Juray – thank you.

The Pendleton ’49er for Fall 2018.

The Pendleton ’49er is a perfect illustration of the adage that quality never goes out of style.

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This American classic is still going strong after more than sixty years. But where did it come from?

The answer starts with the changes for women in World War II, when American women proclaimed, “We can do it.” This iconic WWII image was used in countless posters and bond drives during WWII. A serious woman dressed for hard work with her hair in a kerchief, the image still fixes us today, gazing out at onlookers over a flexed bicep.

She was a symbol of women stepping up to fill the need for factory workers during wartime, but she was also part of the emergence of one of Pendleton’s most enduring items of womenswear: the 49er jacket.

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Jackson Sundown, the Bishop Brothers, and the Pendleton Round-Up. Let’er Buck!

Note: In honor of the Pendleton Round-Up, we’re sharing an older post about Jackson Sundown, who is one of the great riders of the American West. It explains our company’s long and rich connection with the Pendleton Round-Up. And you might want to read our earlier post about an exhibit of Jackson Sundown’s personal effects, with photos of modern-day volunteers raising the actual teepee in the historic shot below: see it here.  Let’er Buck!

The Pendleton Round-up  starts this week—an amazing rodeo adventure in Pendleton, Oregon, celebrating its 102nd year. Our designers travel there for inspiration, entertainment, and to watch our westernwear in action on rodeo competitors and fans. Oregon Public Broadcasting has a video titled “Pendleton Round-Up: The Wild West Way”  that’s well worth watching, and Cowboys & Indians magazine has some great background.

Among the historic images, you’ll see this shot:

This is Roy Bishop and Jackson Sundown posing at the Pendleton Round-Up. This image actually made the fashion blogs in 2009, when recreations of Roy Bishop’s fringed coat and Jackson Sundown’s oval-print shirt were part of Pendleton’s Centennial offering. But the story is about more than fashion history. This photo is about rodeo history.

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Wild and Scenic Rivers Part Two with Greg Hatten and Pendleton

We continue our series with Greg Hatten’s Woodenboat adventures on rivers protected by the Wild and Scenic Rivers act. In this installment, Greg’s team approaches the run of a lifetime. 

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Frank Church Wilderness

In June I took my wooden boat down the River of No Return in the Frank Church Wilderness of Idaho. The Middle Fork of the Salmon was one of the original eight rivers inducted into the Wild and Scenic program and the bill was written and championed by Senator Frank Church of Idaho. This trip was special for so many reasons – mostly, because I got to row it alongside some of the best guides and woodenboat river runners on the planet…the Helfrich crew.

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The degree of difficulty of rowing this river in a fragile wooden boat was at the high-end of anything I had ever rowed. From the very first oar-stroke, the extreme gradient drop and rocky rapids provided non-stop rowing action the entire first day. For the five mile start through Sulpher Slide, Hell’s Half Mile and the Class IV Velvet Falls, I had just enough time to catch my breath between rapids and cast an occasional glance around at the beauty and rawness of the river wilderness and steep canyon walls we threaded our boats through.

The absence of dams on this river gives us a truly wild river to run – where the river level and conditions are dictated by the weather, the snow melt, the vertical drop, and the rock slides which change sometimes every year. Nothing controlled or contrived about the Middle Fork – it is in it’s natural state – rugged and raw and almost “untouched” by a human hand.

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