Sometimes, It’s okay to be set dressing: Casualife of Canada and Pendleton Woolen Mills
Casualife is Canada’s premiere outdoor furniture company. They recently ran a stunning series of ads using Pendleton Home products to set off their beautiful designs.
We found this treasure in a box of old photographs stored in our mill. Traditional Native American geometric weaving inspired its early 1900s blanket design. Beauty and balance, order and harmony are central to the Navajo world view. In this exclusive Pendleton pattern, arrows, triangles and serrated diamonds are arranged in perfect harmony, a reflection of hózhó, a Navajo word that embodies the quest for balance in life. The four strong stripes illustrate the balance and contrast between darkness and light. Diamonds represent the four sacred mountains that define the four directions and enclose the Navajo universe in the shape of a diamond.
The Micmac (Mi’kmaq), a First Nations people of New England and eastern Canada, tell of a long-ago star that fell from the sky into the Atlantic Ocean and crawled to shore. The People called it “gog-wit” which means “eight-legged star fish.” The image appeared on petroglyphs in Nova Scotia 500 years ago. It later became the defining motif on Micmac quilled birch baskets—and the inspiration for this blanket’s central element. Porcupine quills are one of the oldest forms of embellishment found on hides and baskets. The Micmac artisans were so skilled at quillwork, the French called them “Porcupine Indians.” Their quill-decorated baskets set the standard for the craft, which flourished for centuries among Eastern, Great Lakes and Plains tribes. Later embroidery traditions using glass beads, which replaced quills in the mid-1800s, were built upon Micmac techniques and designs. This blanket’s intricate pattern and subtle colors, woven in our American mills, are a tribute to the ancient art of quilled basketry.
Both of these shots are magnificent, and we are proud to be eatured in them. But when we wrote to the photograp[her for permission to share them, they sent a couple of outtakes along with their release.
Wasn’t it W.C. Fields who said, “Never work with children or animals?”
Work is done for the day, right Mr. Jack Russell? Time to hit the open road…especially since it’s Friday!