Hitting the beach with Pendleton x Roxy
We have a new collaborative partner with Roxy, a premiere surf and beach brand for women.
With several bikinis, two of which show strong 1940s influence, a coverup, towel, beach throw and more, it’s a perfect pairing of Pendleton’s surf roots and Roxy’s place in competitive surfing. You can see the entire collection here.
Our roots with surfing go back over fifty years, to the days when surfing was just coming to Southern California. The Majorettes were singing about Pendleton shirts, and The Beach Boys were The Pendletones, named for their wardrobe of Pendleton shirts. Surfing, like everything else, has come a long way, especially in the area of women’s participation…and domination!
This video gives a close look at the production of the wool part of the collection, with narration from our company’s president, Mort Bishop III.
Roxy and Pendleton: Two Surf Brands
Yes, we are pretty proud of this one.