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Posts tagged ‘Co-branding’

Pendleton and Lindsey Thornburg: Art that Tells a Story

 

 Designer Lindsey Thornburg is a former philosophy student who grew up in Colorado and Montana. She has been working with Pendleton fabrics since 2008, when she returned from a trip to Machu Picchu and started bringing her inspirations to life with vintage Pendleton blankets from her father’s Montana home. The cloaks she makes use familiar Pendleton patterns, geometrically realigned for a completely new (and utterly stunning) effect.

Lindsey brought her work to NYC in 2008. Her signature cloaks were featured on street style blogs and the mainstream press  sat up and took notice. Thornburg continued to use Pendleton fabrics for her first cloak collections, making trips across the country to personally select fabrics at the Pendleton Woolen Mill Store.   “Pendleton is the American wool company making the best textiles in the game,” says Lindsey. “People are inquisitive about Pendleton. Its iconic fabrics are now seen on the streets of New York and across America.”

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Barrett Christy, Pendleton and GNU with a Board for Women Who Shred

Barrett Christie is an accomplished athlete who has won more medals in the Winter X Games than any other female competitor. She competed in the 1998 Winter Olympics as part of the first US women’s snowboarding team. She oversees the design of women’s snowboards for Gnu Snowboards, including the Gnu Barrett Christy Pro Model, the most enduring women’s pro model snowboard on the market.

When Barrett needed an eye-catching graphic that still looked like a serious snowboard, she approached Pendleton. The result is our newest co-branding effort; a limited edition snowboard from GNU, featuring a graphic based on our Day of the Dead blanket. Every board comes with a specially labeled Day of the Dead blanket.

Life in the Pacific Northwest is very, very busy for Barrett. She’s a serious competitor and product developer, as well as a mom. But she recently found a little time to talk to us about the new design.

Karen: I’m sure you’re always looking for inspiration. What initially drew you to Pendleton?

Barrett: My husband I have a collection of Pendleton blankets we’ve won as prizes at the Mt. Baker Slalom. We’ve won a lot of races, so we’ve won a lot of blankets.

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Shwood and Pendleton: Two Oregon Companies

By now, you might have heard that Pendleton Woolen Mills has co-branded with Shwood, another Oregon-based company, on a limited run of Shwood’s “Canby” frame style.

Jessica Camblin, Pendleton’s Home Division merchandiser, explained that “Shwood approached us two years ago with the idea of working together, and we thought the idea was super-cool.” 

Ideas were kicked around, and the plan came together in a pair of frames with laser-engraved temples in our iconic Chief Joseph pattern. They are packaged in a Pendleton wool carrying pouch made especially for Shwood.

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