This past fall, Zoe Fisher and Matt Johnson tied the knot under an ancient tree in Portland’s Laurelhurst Park. The bride was beautiful and the groom was handsome, but here at Pendleton, our attention was drawn to the row of attending men.
All the Young Dudes…
There they are, standing proud in our Dude Cardigan, Pendleton’s tribute to the Westerley worn by Jeff Bridges as The Dude in “The Big Lebowski.”
Today’s slide show of our Washougal Mill is brought to you by our new Menswear designer, Eli Hoshor. He’s a gifted designer, but he’s also a fantastic photographer. His eye for detail makes these photos shine. But before you have a look at them, let’s find out a little about Eli.
His last position was with Ralph Lauren, and when asked if Portland is a big change for a man from Manhattan, he laughed out loud. “I grew up on a farm in Ohio, so it’s not as big a change and you think.” He left Ohio for New York to attend FIT for menswear design, and has also worked for Tommy Hilfiger and J Crew. “This isn’t as corporate an experience, and I like that. I can tell I’m working for a family business.”
Eli’s goal as a designer is to “highlight essence of Pendleton menswear.” He’s been digging deep into the archives, which he calls “the real goldmine when it comes to authenticity. There’s nothing fake about Pendleton. The historical element of the brand is awesome.” As he points out, “This is the first company I’ve worked for that owns its own mills!”
So let’s go share Eli’s tour of the Washougal mill, from scales and bales to labels and lengths.
When an especially unique vintage Pendleton garment comes through our design areas, it can cause a stir. It’s like a new baby. People from other divisions come to visit, photos circulate in email, and everyone asks a lot of questions. What was it called? When was it made? And most importantly, what will we do with it?
A jacquard coat that came to the sewing room of the Men’s division was no exception. The Crossroads pattern was bold and dramatic, and the coloration was unique. Menswear decided to bring it back, so Fabric Design got to work redesigning and coloring the pattern. Womenswear and Home saw the possibilities…and that’s how a corporate jacquard is born.
From the sheep to the shelf, Pendleton Eco-Wise Wool® passes strict standards of sustainability and stewardship. That sounds admirable, doesn’t it? But those lofty words would mean nothing at all if Pendleton Eco-Wise Wool® products weren’t soft, richly colored and delightful to touch.
There are many, many products out there claiming to be green. Pendleton Eco-Wise Wool® has been Cradle to Cradle Certified© by MBDC, a respected product and process design firm dedicated to promoting sustainable production. If you’re curious, you can find out more here. The best way to explain it? If you were to take a Pendleton Eco-Wise Wool® blanket and bury it (but please don’t!), it would leave the earth better, not worse, for the addition.
Pendleton Eco-Wise Wool® is an innovation in the Umatilla wool we’ve woven for over a century that uses nontoxic biodegradable dyes. Pendleton is known for the depth and intensity of our colors. Vegetable dyes are not as stable as chemical dyes, and the formula took some tinkering, especially the red spectrum. But with a great deal of trial and a reasonable amount of error, we produced Pendleton Eco-Wise Wool® that we could guarantee for quality.
So maybe you want to wrap yourself up in environmental responsibility this year, or maybe you just want something beautiful, wooly and Pendleton. In either case, we have plenty to show you.
You have a wallet full of them, but you’ll want to hold on to ours. Your Pendleton Perks card offers even more buzz than your local coffeehouse.