Skip to content

Posts from the ‘history’ Category

UGG Australia and Pendleton Woolen Mills: a warm and woolly collaboration

c3cf6c66ed5fec35e3c090ee30367af2

Our newest project with UGG Australia has been received with excitement across America and Europe. Our virgin wool and UGG’s superior sheepskin are adding up to a beautiful collaboration. It’s a natural pairing, all the moreso because both brands have deep ties to Southern California surf culture.

Pendleton goes back to the inception of the surf scene, as we’ve written about while discussing the Beach Boys in their earliest incarnation as the Pendletones. In the late ’50s, before the wetsuit was invented, California surfers wore trunks and a Pendleton shirt over a layer of petroleum jelly to stay warm on the waves. On shore, surfers wore the same Pendleton shirts over khakis, and a fashion trend was born. The Beach Boys dressed like all the boys on the beach, and their signature shirt remains one of our best-selling today.

Photo of Beach Boys

For UGG, the story began in 1978 when Aussie surfer Brian Smith landed in Southern California with a bag of sheepskin boots and a lot of hope that his styles would catch on in Southern California. The beaches of SoCal had long been an epicenter of a relaxed, casual lifestyle and Smith’s sheepskin boots  were a hit..

UGG traveled to Portland to select their fabric, and chose our ‘Coyote Butte’ pattern. A million years of history are recorded in the tepee-shaped rock formations known as Coyote Butte, found in the Paria Canyon-Vermilion Cliffs Wilderness of Utah and Arizona.

The collection has seven styles; two boots, two booties and two mocs, and one handbag.

155678

 

UGG and Pendleton pieces are sold at pendleton-usa.com, US and Asia UGG Australia concept stores and on UGGAustralia.com.

Here are a few shots from the UGG concept store in New York. Love it!

This slideshow requires JavaScript.

 

THE PENDLETON 49’ER JACKET REDUX

49erFall2014

The Nouveau ’49er for Holiday 2014, in a new boucle-accented plaid. See them here and here!

The Pendleton 49’er is a perfect illustration of the adage that quality never goes out of style.

This jacket is an American classic, still going strong after more than sixty years. But where did it come from?

The answer starts with the changes for women in World War II, when American women proclaimed, “We can do it.” Rosie the Riveter’s  WWII image was used in countless posters and bond drives during WWII. A serious woman dressed for hard work with her hair in a kerchief, Rosie’s image still fixes us today, gazing out at onlookers over a flexed bicep.

She was a symbol of women stepping up to fill the need for factory workers during wartime, but she was also part of the emergence of one of Pendleton’s most enduring items of womenswear: the 49’er jacket.

Pendleton’s success with men’s shirts had happened twenty years earlier, but during WWII, men were not the only people enjoying distinctive plaids and ombres in pure virgin wool. Women began to borrow men’s work shirts for both work and warmth. It’s possible that by wearing their husband’s shirts, women kept the memories of their husbands, fiancés and brothers close, though many undoubtedly needed some serious work wear that was simply not available for women at the time. Whatever the reason, women loved Pendleton shirts.

In 1949, when market research identified an opportunity for sportswear for women, Pendleton entered the market with their first women’s line. This was a test offering of classic skirts, jackets and shirt, to test exactly how the American woman would react to a branded line of virgin wool sportswear. The positive response was resounding, but no one could have predicted the enormous success of a single garment introduced that year.

Says Linda Parker, head of Pendleton Communications, “The first women’s line in 1949 was composed of five items.  It is amazing to me that out of such a limited initial offering that the 49′er would develop such an immediate following and reputation.”  The jacket referred to both the year of its introduction, and the California Gold Rush, in a nod to Pendleton’s Western roots.

The designer was Berte Wiechmann, a young woman who came to Pendleton from Jantzen,  another iconic Portland apparel company. Miss Wiechmann sewed the original samples herself, taking styling particulars from the Pendleton men’s shirt. The 49’er jacket featured discreet tucking at the yoke, and two bias-cut patch pockets near the hem. The boxy cut showcased Pendleton’s famous plaids, and larger iridescent shell buttons softened the look.

Miss Weichmann was very particular about these buttons. She insisted on a special black shell from Australia and Tahiti, supplied by J. Carnucci & Sons, NJ.

In 1956 alone, Pendleton would use $150,000.00 worth of these buttons.

Yes. You read that correctly. One hundred and fifty thousand dollars worth of buttons alone, in 1956.

The desirability of the 49’er was immediate, despite the introductory retail price range of $14.95 to $17.95. Says Parker, “We have many testimonials of how young women saved their babysitting and strawberry-picking money in order to buy a 49′er.  Women everywhere had it on their wish list of gifts.” The first consumer was the collegiate girl, who were in the grips of a menswear inspired trend. The 49′er was perfect over a white cotton dress shirt over “trews,” narrow wool pants.

The first print ad for the 49’er ad was done by Fred Love in 1950. A college girl in a MacLamond tartan 49’er pretends to ignore the cartoonish interest of the college boy behind her, snug and stylish in her 49’er. Love continued to illustrate the ads through 1951, when famed illustrator Ted Rand took over the job of communicating the Pendleton 49’er with ads that are still iconically beautiful. He changed the focus from the teenager to the woman, and incorporated elements of the Western landscape when he could.

The 49’er’s simple, casual styling continued to be a perfect fit for the emerging suburban lifestyle of post-war America. During the post-war years, it served as one of the easiest solutions for outerwear over all the Baby Boom baby bumps. Parker explains, “I personally think that Ted Rand shares some of the kudos for making the 49′er a household name with his inspired illustrations.”

Ted Rand began illustrating Pendleton ads in 1953. His elegant women and echoes of the Western landscape moved the jacket from the campus to the suburbs, where it became the staple of a woman’s wardrobe. The popularity soared and knock-offs abounded, to the point where the company had to seek legal protection of the design. Yes, the 49′er is a patented jacket!

The earliest 49’er in the Pendleton archives is a red, yellow and chartreuse version owned by Mrs. Sarah Brourink, who sent it to our archives in the year 2000 after wearing it for 51 years. Here is a vintage example in the exact plaid.

In the years of its prime (1949-1961), over a million Pendleton 49’ers were sold to American women. And it continues to sell well now, after re-introduction in the early 2000s. Collectors still chase after the originals, and beautiful examples can be seen on elated bloggers. Our re-issues do extremely well whenever they are included in a Fall or Holiday line.  Whether in the arresting brights of a bold Buchanan tartan, or the shaded colors of a subtle ombre plaid, the silhouette is still unmistakable. Still made of 100% virgin wool woven in our USA mills, the 49′er works dressed up with a skirt and a belt, or dressed down with jeans. Like a good wool men’s shirt, it serves as a go-to second layer for the backyard or the office.

And we’ve had a little fun with our original archival jacket. We brought it out, compared the specs, and refashioned the original design. Back in 1949 the collar points were a little more dramatic, the back shirring more subtle and the length slightly shorter—all details that give our fashion icon a decidedly modern edge and make it new again.

49erFall2014

Fashion is fleeting, but style endures. The Pendleton 49’er is a perfect illustration of the adage that quality never goes out of style.

 

Editor’s note: This post is an update on a favorite post, just as the Nouveau ’49ers are updates to this classic jacket.

The Original Westerley: Dude, it’s finally back.

ColoradoManager&signYou may know it as The Dude’s cardigan or the Big Lebowski sweater, but we debuted the Westerley cardigan in 1974 as part of our High Grade Westernwear line.

Original History

The Westerley drew inspiration from beautiful Cowichan sweaters that are hand-knit by Pacific Northwest tribes. Our version was machine-knitted by Winona Knitting Mills of Minnesota, a two-facility company owned by the Woodworth family. Winona Mills was one of the very few USA knitting mills who offered a 2gg knit, a term meaning only two knit stitches per inch. A 2gg sweater is heavy enough to work as outerwear. As the long-time leader of our menswear division expressed it, “You could wear it in a monsoon, and you’d stay warm.”

The vintage Westerley was knit in 3gg, and it was almost as impressive as the 2gg for thickness and warmth. The Westerley was one cozy sweater. We offered it in the western, outdoor and casual lines for over ten years. Over its run of production, the zip front, ring zipper pull and shawl collar stayed the same, as did the Greek key-inspired pattern. Archival visits show that the Westerley’s color variations are surprisingly wide.

The sweater went out of production in the 1980s, but found the limelight in the early 2000s, thanks to an obscure movie that didn’t stay obscure.

The Big Lebowski

This Coen brothers film was released to low to middling success in 1998, but quietly grew into a cult favorite. No one can pinpoint the exact reason why. Was it Donny’s clueless questions? Walter’s chin-strap beard? The German nihilists? The dream sequence scored by Kenny Rogers and the First Edition?

Well, it was probably a grand confluence of all of these important factors, plus the masterful turn taken by Jeff Bridges as The Dude. He staggers in and out of trouble, wearing alternately sweats, shorts, pajama pants, a bathrobe, a purple t-shirt and a battered Westerley cardigan.

Jeff Bridges wore his own clothes for this role, and though there were two sweaters hand-knitted as back-ups, he preferred wearing his personal Pendleton Westerley.

“The Big Lebowski” continues to grow as a cultural phenomenon. It’s not a movie anymore, it’s a lifestyle. Its fans, the Achievers, have conventions and their own documentary. And as the movie’s audience has grown, so has the demand for a re-creation of The Dude’s sweater.

The First Revivals

Pendleton’s first run at reproducing the “Big Lebowski sweater” came in the Fall of 2011. The Dude Cardigan was not an exact replica. It had the weight and coloration of the original Westerley, with a slightly different knit pattern and a leather zipper pull. This homage sweater generated an enormous amount of publicity, especially because the sweater worn by Jeff Bridges in the movie was going to auction that same year. The provenance of the auction sweater came into question and it was withdrawn from auction. Pendleton’s version sold out almost immediately.

New Dude

In Fall 2013, we brought back the sweater in the original 3gg knit under the Westerley name. We went to the archives, and settled on two versions: a cream with red and black pattern, and a desert brown version with navy and gold pattern.

1974-westerley-ad-colory-new

We offered the Westerley in another archival coloration in charcoal and blue early in the fall of 2014.  These were all great Westerleys. They were archivally accurate, beautifully made and selling well to fans of traditional menswear. We stand behind these Westerleys!

But this was not the sweater the Achievers wanted, and the Achievers would not be denied.

The Original Westerley

Well, it’s here. We have researched the archives and studied the movie to capture the coloration as best we can for our newest version, known as The Original Westerley.

HG14_20a_51844_rework

This is 100% lambswool in 3gg knit, and it’s ready to take you through your next monsoon, or maybe to your next Lebowskifest. We’ve even restored the ring zipper pull, to which we’ve attached a small bowling pin keychain. We think it really pulls the sweater together.

The Dude abides. And so does his sweater. Come see us in our stores (see Ben, the manager of our Colorado store, above), or order online before they’re gone.

 

Jackson Sundown and the Pendleton Round-Up

Note: In honor of the Pendleton Round-Up, we’re sharing an older post about Jackson Sundown, who is one of the great riders of the American West. We’re adding new photos to make the read worth your while. Let’er Buck!

 

The Pendleton Round-up  is going on right now—an amazing rodeo adventure in Pendleton, Oregon, celebrating its 102nd year. Our designers travel there for inspiration, entertainment, and to watch our westernwear in action on rodeo competitors and fans. Oregon Public Broadcasting has a video titled “Pendleton Round-Up: The Wild West Way”  that’s well worth watching, and Cowboys & Indians magazine has some great background.

Among the historic images, you’ll see this shot:

This is Roy Bishop and Jackson Sundown posing at the Pendleton Round-Up. This image actually made the fashion blogs in 2009, when recreations of Roy Bishop’s fringed coat and Jackson Sundown’s oval-print shirt were part of Pendleton’s Centennial offering. But the story is about more than fashion history. This photo is about rodeo history.

The association of Pendleton Woolen Mills and the Round-Up goes back to the very beginning, when along with his brothers Clarence and Chauncey, Roy Bishop established the first mill at its current location in Pendleton, Oregon. The brothers combined their production and retailing expertise with an idled mill, a river, and fine fleece provided by local wool growers. Back then, PWM was a blanket company. Our first and most valued customer was the Native American, and the Bishop brothers worked hard to fill the strong demand (we still sell approximately 60% of our blankets to Native customers every year).

The Bishops were key to the conception of the first Round-Up. Rodeos are big business now, and they were big business then. It was an undertaking to get to a rodeo, especially for a working cowboy. The Round-Up needed something special to draw the crowd. It was unheard-of to include Native Americans to a Western rodeo, but Roy Bishop rode out to meet tribal leaders and invite their participation. He was politely received and quietly listened to, but he left without receiving a definite answer.

The rodeo’s starting date approached, and still he waited. On the morning before the rodeo began, Roy stepped out on the mill’s loading dock. In the distance, he had his answer when he saw the dust of the tribes as they made their way to the Indian campground. The cooperation between the Columbia Basin tribes and the Pendleton Round-up, unique among modern rodeos, continues to this day.

So what about the other person in this photo?

Jackson Sundown was born Waaya-Tonah-Toesits-Kahn in 1863 in Montana. During the Nez Perce war of 1877, he rode with Sitting Bull, retreating to Canada with the Sioux. He eventually returned to Washington, then to Idaho, then to Montana, supporting himself by working, breeding and breaking horses.

In 1912, at the age of 49, Waaya-Tonah-Toesits-Kahn began entering rodeo events in Canada and Idaho using the name Jackson Sundown. The crowds went wild when he tied his braids under his chin, lifted his sombrero and started the ride, his wooly angora chaps streaming.

He took so many prizes that other riders refused to challenge him. Stock owners pulled their animals when they saw his name on the list of possible riders, as after Jackson Sundown rode a horse, it might be so thoroughly mastered that it never bucked again.

Jackson Sundown entered the Pendleton Round-Up several times, placing but not winning. In 1915, in a controversial decision, he placed third and decided to retire from rodeo riding. But a sculptor named Alexander Phimister Proctor prevailed upon him to try one more time. In 1916, he did. Jackson Sundown came out of the gate on a horse named Angel, and the spectacular ride that followed has become legendary. The crowd went wild, and threatened to take down the grandstands board-by-board if Sundown wasn’t awarded the title he had so clearly won.

At twice the age of his competitors, the lanky six-foot tall Indian not only won the bucking championship, but the all-around title as well. He lived out his life on the Nez Perce reservation, raising horses and passing on his skills until his death in 1923. He’s been inducted into more rodeo and athletic halls-of-fame than I have space to list. He is a key character in a novel by Ken Kesey, The Last Go ‘Round.

Jackson Sundown is also featured in a terrific documentary called “American Cowboys.” This is a detailed look at the frustration of competitive riding for contestants of color. It was playing at the Tamastslikt Cultural Center just outside Pendleton, which is a fantastic place to learn about the history of the tribes of the Columbia Basin. It may or may not be part of their permanent installation, but this documentary includes footage of Sundown riding. Sadly, photographs of him riding rare; this may be the only one.

It is sad that a man who possessed such incredible skills in horsemanship isn’t memorialized while sitting a horse. But there are plenty images of Jackson Sundown that show just how much he understood the role of wardrobe in a great performance. Chaps, hat, and that aloof expression. Jackson Sundown had it all, a fact well-illustrated by this logo for the National Cowboy & Western Heritage Museum. Yes, that is Jackson Sundown.

So today, in honor of the Pendleton Round-Up, please enjoy these images of Jackson Sundown; Nez Perce warrior, compatriot of Sitting Bull, bronc rider, horse breeder, main character, documentary subject, fashion blog icon, Round-Up Champion and Inductee into the Hall of Fame at the National Cowboy and Western Heritage Museum.

And a true proponent of individual style.

Sundown1916

Sundown1

JacksonSundown-0824

Sundown3

 

194_b

Jackson-Sundown

Pendleton Wool Decade Shirts for Women: Steal His Shirt

Women have been carrying on a love affair with men’s style since the 1940s.

1940s teenager in Pendleton wool shirt. We won't apologize for the cigarette, because everyone smoked in the 1940s, including doctors while they performed surgery.

Call it Boyfriend Style, call it Menswear-Inspired, call it dressing like boys or whatever you want to. Women have always loved wearing male-inspired fashion and men’s garments. Especially, it seems, men’s Pendleton wool shirts.

Photo courtesy of Rachel Comey Boots

Boyfriend style is hot right now, but it’s not new. The Pendleton 49’er grew directly from this trend. To quote our blog post on this iconic jacket:

Pendleton’s success with men’s shirts had happened twenty years earlier, but during WWII, men were not the only people enjoying distinctive plaids and ombres in pure virgin wool. Women began to borrow men’s work shirts for both work and warmth.

1940s women in Pendleton wool shirts. The fetching ax-wielder on the right looks like Mad men's Peggy Olson AKA Elizabeth Moss, doesn't she?

 It’s possible that by wearing their husband’s shirts, women kept the memories of their husbands, fiancés and brothers close, though many undoubtedly needed some serious work wear that was simply not available for women at the time. Whatever the reason, women loved Pendleton shirts.

We answered this love by introducing the Pendleton 49’er jacket in (you guessed it) 1949. (As an aside, how much does the woman on the right resemble Peggy Olson?)

Women loved the 49’er, but continued to raid men’s closets. Here are two 1950s icons of femininity, rocking their Pendletons.

Marilyn Monroe in a Pendleton wool shirt.

Jayne Mansfield in a Pendleton wool Board shirt. With chihuahuas. Cooking breakfast, because that's how all chihuahua owners cook their eggs.

These photos of Marilyn Monroe and Jayne Mansfield offer a clue as to why Boyfriend Style was so popular in the 1950s.  It was associated with relaxation, home, comfort, ease, the outdoors. It probably offered them a break from their sexpot styling, though this Life magazine series of Jayne Mansfield cooking breakfast in a Pendleton shirt still manages to radiate her kittenish allure.

Jaynex3

(As another aside, clearly Jayne inspired today’s selfie-pout).

The desire to steal his shirt didn’t end in the 1950s. Diane Keaton’s Annie Hall style showed up in the 1970s, creating a wave of skinny-tie-and-vest wearers. Women tucked shoulder pads under the bigger shoulders of men’s shirts and jackets and belted them tightly to create the signature silhouette of the 1980s. The 2000s brought the rise of thrifted style. Countless women reworked shrunken men’s Pendletons into their looks. And when we introduced our Fitted line, market intelligence informed us that a surprising amount of these slimmer-cut shirts were selling to women. Women still love wearing Pendleton men’s shirts.

When we decided to celebrate our Nine Decades of Pendleton Wool Shirts, we knew that women would want to celebrate this milestone, too. So we developed three Decade Shirts for women using plaids from our archives.

WEB_WomensDecadeShirts

Three styles, five fabrics, all available at pendleton-usa.com. The Prineville is a popover with a 3/4 placket. The Ranch Hand is based on our Men’s Canyon model, the original High Grade Westernwear shirt. The Ponderosa uses our beautiful Sir Pendleton worsted fabric, meaning there’s almost a mile of yarn in every shirt.

pendleton_wool_shirt_90yearslabel

To finish things nicely, because we love to do that, each shirt has a special Decade Shirt label in the placket. We wanted to give you everything you love in our Men’s shirts with Women’s more fitted shaping.

Here are the Decade Shirts for Women in action.

Photo by Lauren Field

You can see the special Decade label in the shot above. Copyright 2014, Lauren Field All rights reserved by Pendleton Woolen Mills

03930003Copyright 2014, Lauren Field All rights reserved by Pendleton Woolen Mills

photo by Blaire Russel

Copyright 2014, Blaire Russel All rights reserved by Pendleton Woolen Mills

photos by Travis Hallmark

Copyright 2014, Travis Hallmark All rights reserved by Pendleton Woolen Mills

Our Decade Shirts for women celebrate our past and inspire our future. But even so, we know from experience that you’ll continue to steal his shirt.

The Decade Shirts: Nine Decades of Pendleton Wool Shirts

The Pendleton Decade Shirts for men celebrate our ninety years of shirt making using re-creations of fabrics from each decade. We went deep into the archives to find the wool shirt fabric that best expressed the men’s fashion ethos of each decade, and here’s what we chose. Pendleton wool shirt 9 decade wool shirt fabric

We used these special fabrics  in your favorite Pendleton shirt styles; those that have stood the test of time, just like a Pendleton should. That includes the Gambler, a western shirt that first debuted in the 1930s.

January 1959 vintage pendleton wool shirt ad

And Sir Pendleton, which is turning sixty next year.

Sir pendleton wool shirt advertising vintage

 

We are offering the Lodge, Trail, Epic, Guide, even the Zephyr shirt from early in the 2000s. And the Board Shirt is offered twice, including a labeled version of the shirt made famous by the Beach Boys in their Surfer Girl days.

Photo of Beach Boys

If you want to make sure you’re getting a Decade Shirt, check the front placket. You see a special label there, letting you know you’re getting the goods.

pendleton wool shirt label

And here they are: all the shirts and all the fabrics and all the styles and all the decades.

Pendleton wool shirts

Of course, there are nine decades and ten shirts. The tenth is the numbered limited edition Guide Shirt, that you can read about here.  All the shirts are currently available at pendleton-usa, and in most of our retail stores.

We are fairly certain that there’s a shirt for every man in that assortment. But quality shirts are not just for men. We marked the Nine Decades with some beautiful Pendleton wool shirts for women, which we will talk about next week.

In the meantime, ladies, just steal his shirt.

 

 

The Limited Edition Guide Shirt: 9 Decades of Pendleton Wool Shirts

Limited Edition Guide Shirt for 2014 by Pendleton, photo by Taylor Painter

This fall, we’re offering a limited edition Guide shirt in an edition of 1863. Why 1863? Because, of course, that’s when our weaving legacy’s founder, Thomas Kay, arrived in Oregon. We made the shirt in an amber and brown ombre plaid that appears to be straight out of the Pendleton archives, but was developed just for this year. Each shirt has a hand-numbered label:

IMG_20140123_120104

This shirt model first appeared in our 1927 men’s shirt line. Back then it was called The Buckaroo. Thanks to the Pendleton archives, here’s a look at the Buckaroo’s debut (you can click to enlarge):

pendleton_wool_shirt_Spread

Yes, we understand that it looks comical to the modern eye to have a man going hunting wearing a bowtie and trilby. Perhaps sportsmen really were that much more dapper in 1927.

Bowtie

He also oddly resembles Peter Sellers, but this was long before Inspector Clouseau’s time.

But back to the Buckaroo. As a manufacturer of Native American trade blankets, Pendleton Woolen Mills was (and still is) headquartered in the west.  It made sense to capitalize on America’s fascination with all things western in the early part of the last century, so our garments were named accordingly. But despite the rodeo name, the Buckaroo was meant to be worn in a variety of settings. The dressiness of the shirt depended on the fabric, not the cut; plaids for hunting, solids for fishing, and broadcloth solids or stripes for “dress-up.” The plaids/solid demarcation is a bit baffling. Were the plaids better for forest camouflage? Would plaids startle the fish? Despite these marketing mysteries, America responded to this shirt line with enthusiasm. The Pendleton wool shirt became a wardrobe staple.

Pendleton wool shirt, Taylor Painter photography

Of course, you become a part of this history every time you choose a Pendleton shirt. The limited Edition Guide Shirt is available at pendleton-usa.com and other retailers. Enjoy some special shots of this shirt taken by Portland photographer Taylor Painter, who you should immediately follow on Instagram.

This slideshow requires JavaScript.

Before they were the Beach Boys, they were the Pendletones.

ed. note: Happy Summer! This post originally ran a few years ago, but with the weather like it is, we hope you’ll enjoy it again today.

In the early 1960s, a group called The Pendletones adopted their name in honor of the surf uniform of the day: Pendleton shirts worn over tee shirts with khakis. The original lineup included brothers Brian, Dennis and Carl Wilson, their cousin Mike Love, and friend Al Jardine.

The Pendletones soon changed their name to the Beach Boys . Even though only one member of the group had ever been on a surfboard, they sang about the California surfing scene; waves, sunshine, cars and girls. This might have been simple subject matter, but layered instrumentation and soaring harmonies made these songs anything but simple. Under the unique artistic leadership of Brian Wilson, the Beach Boys defined surf music. And though their name changed, their uniform didn’t. The band wore this blue and charcoal plaid shirt on the covers of 45s and LPs throughout the early 1960s.

The Beach Boys’ Pendleton shirts were part an existing trend. When surfing came to California in the late 1950s, surfers devised performance wear: swim trunks and plaid Pendleton shirts over a layer of Vaseline. Surfers wore the same shirts over light pants on the shore, and a fashion trend was born.

This look hit the radio airwaves courtesy of the Majorettes, whose song, “White Levis” became a number one hit in 1963. As the lyrics said, “My boyfriend’s always wearin’ white Levi’s…and his tennis shoes and his surfin’ hat and a big plaid Pendleton shirt.”

That’s a Pendleton shirt  cover of that 45, even though they named the song after the pants. You can give it a listen here, and don’t be surprised if you start singing along.  But let’s get back to the shirt made so popular by the Beach Boys.

In 2002, Pendleton celebrated eight decades of Pendleton shirts by bringing back iconic shirts from each decade. To celebrate the 1960s, we brought back the Board Shirt in the same plaid seen on all those record covers. We officially named it the Blue Beach Boys Plaid.

The shirt has stayed in the line ever since. We’ve used it in caps, hats, bags and jackets. It’s still made in the original 100% virgin Umatilla wool as it was back then, but we’ve interpreted it in rayon for campshirts and cotton for sleepwear.

We have done a few colorations of the plaid. Whether it’s in blue, coral,  rust or olive,  the pattern is easily recognizable.

Because of its strong ties to surfing history and culture, this pattern was used in key collaborations with Hurley and VANS in the late 2000s.

There is a discussion now and then in Pendleton’s Menswear division about which is our most enduring men’s item of all time. Some say it’s the Topster, the shirt jacket that defined collegiate wear in the 1950s and 60s. Some say it’s the Westerley cardigan worn by the Dude in “The Big Lebowski.” Others claim the honor for the Beach Boys Board Shirt.

This shirt is almost as beloved as the band that made it famous! It’s one of our top-sellers each year, regularly chosen by winners of the wool shirt giveaways we have on our Menswear Facebook page, and still worn by surfers, boarders, musicians, sons and fathers. The shirt is still going strong, and so are the Beach Boys. The band is currently out on tour, and they still love Pendleton.

Patriotic Blankets for July 4th

We have woven many blankets that celebrate American patriotism over the years, from the Grateful Nation and Code Talker blankets that celebrate the contributions of our veterans, to retired blankets like Chief Eagle and Home of the Brave.

Here are two beautiful blankets that summon the patriotic spirit of this Independence Day.

Dawn’s Early Light:

DawnsEarlyLight_Frnt

“O say can you see by the dawn’s early light.” These words were penned on the back of an envelope in 1814 by young lawyer and poet Francis Scott Key. Key was held captive on a Royal Navy ship as British ships in Chesapeake Bay bombarded Fort McHenry throughout the night. When dawn broke, the fort was still standing, the American flag still waving. It was a turning point in the war of 1812, and the birth of our national anthem, the “Star Spangled Banner.” This blanket, woven in our American mills, commemorates the Bicentennial of that momentous morning in U.S. history. Fifteen red and white stripes and stars represent those on the flag at that time. Each star is shaped like an aerial view of the fort, which was built in the shape of a five-pointed star. Striations and imprecise images give the design a vintage Americana look.

Brave Star:

Brave_StarThis contemporary interpretation of the American flag is a celebration of the patriotism of Native Americans. In 1875 Indian Scouts carried messages from fort to fort in the West. Native American soldiers saw action with Teddy Roosevelt’s Rough Riders in Cuba. And soldiers from many tribes battled in World War II, Korea, Vietnam, the Persian Gulf and Iraq. Five Native Americans have been awarded the Medal of Honor for bravery “above and beyond the call of duty.” The design marries modern asymmetry and vintage Americana. The unique striations, using pulled out yarns, reflect an era when dyes were made from plants.

Have a great Fourth!

PWM_USA_label

Mad for Mad Men

As much as we dislike half seasons, the decision to spread Mad Men’s last episodes over two years puts off the inevitable, painful farewell to a fascinating show.

We’ve seen Pendleton on Mad Men’s men, in robes and Topsters. Peggy disguised her pregnancy under the waistband of an ever-higher Pendleton reversible skirt–or Turnabout as it was called back then.

86

The early seasons captured an iconically Pendleton look. The characters seemed to step right out of a Ted Rand illustration.

 

MadMenBetty

 

MadMenPeggy2

 

MadMenMegan

MadMenPeggy1

Time has passed in the world of Mad Men, and the characters are wearing miniskirts and bell bottoms. As always, the costumes are pitch-perfect.  And, as always, we will be watching–for just as long as we can.

 

 

Follow

Get every new post delivered to your Inbox.

Join 121 other followers