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Posts from the ‘collaborations and cobrandings’ Category

Surf Pendleton – Win a Custom Board by Blackfern!

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WIN THE ULTIMATE RIDE – A CUSTOM PENDLETON SURFBOARD

To celebrate its surfing roots and the new collection, Pendleton is hosting the Pin-to-Win Surf Pendleton Contest March 17 – April 28, 2014. Grand Prize is a custom Pendleton Surfboard in the original surf plaid worth $1200; Second Prize is a $400 Pendleton gift card; and Third Prize is a $200 gift card. Contestants enter online using their Pinterest account information.

BLACKFERN SURFBOARDS,

A ONE-OF-A-KIND COMPANY

Blackfern Surfboards is a backyard board company based in Portland, Oregon. Started in 2008, it possesses a distinctly Oregon ocean-meets-the-forest aesthetic. The company creates one-of-a-kind custom surfboards designed in collaboration with each customer. Each board is handmade in Portland by local wave-obsessed surfers.

SURF VISIONARY MIKE HALL

Waves off the rugged Oregon coast are like no others on earth. After much frustration with boards that were not suited to Oregon’s choppy waves, veteran surfer Mike Hall decided to shape his own board – and the rest, as they say, is history. With much trial and error, he found a set of design characteristics that perform well in Oregon’s unique waters. After designing boards for a few friends, Mike devised the Blackfern concept – a grassroots effort to put locally made custom boards into the hands of those who venture into the Pacific Northwest surf.

THE MAKING OF A PENDLETON BOARD

In tribute to a time when Pendleton was a vibrant force in the California surf culture, a 1960s-era single-fin model was chosen. This timeless retro board embodies the lifestyle of the era – clean, simple and stylish. From start to finish, each is a handmade work of art – shaped, painted, glassed, sanded and glossed by hand in Blackfern’s fabrication studio in Portland.

  • The first step is to trace the outline of the board onto a blank, which is a rough-cut piece of foam.
  • Next the bottom is crafted, then the top is shaped and foiled.
  • Then the rails are formed and the final shape begins to emerge.
  • The final steps of the shaping process are the installation of the slider single-fin box and a sanding to a buttery smooth finish. At this point, Mike writes the customer’s name, board dimensions, and “Pendleton Surf Limited Edition” on the board.
  • Next the Pendleton plaid or stripe pattern is applied.
  • Then comes glassing – a four-step process that consists of two laminations and two hotcoats.
  • Finally, a gloss coat is applied and buffed to a candy-like luster.

Tools and hands have passed over every square inch of the board dozens of times.

MAKING THE PENDLETON
LIMITED EDITION SURFBOARD

By Michael Hall, Blackfern Surfboards

Lindsey Thornburg Trunk Show Tomorrow!

Sometimes you’re sitting down to write about a talented designer who uses Pendleton fabrics in innovative and beautiful cloaks, when she comes knocking at your office door. That’s exactly what happened today when the beautiful and talented Lindsey Thornburg dropped by.

Lindsey Thornburg

Lindsey is in town for a Trunk show tomorrow at our Home store.

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Stop by, because you’ll love these designs and you’ll love Lindsey.

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Bugaboo x Pendleton, the Park City launch.

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Here’s a video of Bugaboo’s Park City launch of the Bugaboo Buffalo, a stroller model that goes here, there and everywhere. The video shows just what terrain this model can handle. You can see Pendleton here and there, especially during the indoor marshmallow roast. And of course, here, during the bongo party.

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Here’s the video.

Our special collaborative models are available at www.bugaboo.com.

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#discoverthebuffalo

Brand New Shwood!

Our last collaboration with Shwood in 2011 was so much fun we decided to do it again, twice. Yes, it’s Pendleton x Shwood x 2.

Laser-etched walnut and cherrywood, cased in pure Oregon wool. Made in the USA.

Courtesy Freshness

You know you want them.

 

courtesy Freshness

Pendleton x Ural Motorcycles

Ural Gaucho Rambler

Pendleton is delighted to show you the Ural Gaucho Rambler, our collaboration with IMZ-Ural, one of the world’s oldest motorcycle manufacturers. The Gaucho Rambler pays homage to the famed Southwestern cowboy, or Gaucho.

Ural specializes in retro-inspired three-wheelers. This sidecar model is painted Pacific Blue with a sun-weathered canvas draping to echo the colors of the western sunset.  Each bike carries a specially labeled Journey West blanket robe for warmth under the starry night skies. Because every cowboy should have the means to rustle up some grub, each bike also includes a mess kit with coffee pot and cups, plates and a skillet.

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“Ural and Pendleton are two companies which at different points in time ventured out to find home in the American West, both of which endured many challenges and yet all the while maintained their authenticity,” said Madina Merzhoeva, Ural’s VP of Sales & Marketing. “This year Pendleton’s anniversary celebrates 150 years of weaving textiles in America and Ural marks its 20th year in the US. Paying homage to our beginnings and the pioneering spirit is what connects the two brands and inspired this collaboration.”

The partnership of historic brands was a natural fit. Only 50 units of the 2013 Gaucho Rambler will be manufactured, so saddle up and have some fun while you can.

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Delta Sky on Japanese Style and American Heritage

If you’ve flown Delta recently, you probably saw this fascinating feature about the Japanese respect for American Heritage brands, “Channeling Style.”

Enjoy it. We did!

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Kagavi’s Vintage Football Blanket, made by Pendleton

We do so many custom blankets over the course of any given year, but the blanket we’ve done for Kagavi has a particularly interesting backstory. The concept and design are woven together from college football lore and the personal history of Kagavi’s founder, Joshua Kagavi.

Using the earliest college football jerseys as inspirations, Joshua designed a blanket that celebrates the achievements of Jack Trice, “…a tall broad man with a soft smile who became Iowa State University’s first black athlete in 1922.” This is a fascinating tale, and you should read it here, in Josh’s words.

And then, there’s the blanket:


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Beautiful, yes? Napped for loft and warmth, blanket-stitched edges and Pendleton craftsmanship in a limited edition. For more information, you can go here. And go read the story.

Benny Gold for Jansport and Pendleton: coming in Fall 2013

This was a fun collaboration to work on, and we think you’re going to love the results. Jansport is another Pacific Northwest company, and Benny Gold is fantastic to work with. More information and shots here  and here  and just about everywhere else.

How will you wait until Fall?

San Francisco Chronicle

Planes, trains and Dr Martens: plane rides can lead to the best ideas.

In February of 2011, Celina Sanchez was on an Alaska Airlines sitting in what she calls “the back of the boat.” Celina works for Dr. Martens and was on her way to MAGIC, the Las Vegas tradeshow extravaganza. It’s a short flight from Portland to Vegas, but Celina had interesting seatmates: on one side sat a woman who worked for Tillamook , and on the other sat Peggy Denfeld, the Merchandising Manager for Pendleton Menswear.

With Doc Martens sandwiched between representatives of two iconic Oregonian brands, it was inevitable that at least two of them would leave that flight with ideas for collaboration. No plans were hatched for plaid cheddar or air-cushioned Colby Jack. Instead, Peggy and Celina decided to find a way to bring Pendleton and Doc Martens together.  

“I’m a former footwear buyer, so I love Doc Martens,” said Peggy. “Everyone over here thought it would be a great fit.” Celina certainly didn’t have to convince anyone, either. “I was aware of the Pendleton meets Opening Ceremony collaborations, and my colleagues in London already loved Pendleton,” she said. “When my UK colleagues came over from our HQ in London, we set up a meeting.”

 Since Fall 2011 was already underway for both lines, plans were made for Autumn/Winter 2012, and the boots are here, in Cherry Red or Black leather, with Pendleton’s Pagosa Springs wool.

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The design is based on Dr. Martens’ original 1460 model, named for the date of its release: April 1, 1960. The collaboration includes a bag based on the Dr. Martens classic satchel, with slight adjustments made to maximize the beauty of the Pendleton pattern. Boots and bags are available at fine retailers throughout the U.S., and worldwide through Dr. Martens. In Portland, you can find them at the Dr. Martens store in the Pearl District and at the Pendleton Airport Store.

And to think it all started with a plane ride. “I really feel like it was synergy from the start,” said Peggy Denfeld. “We have a kinship in starting stories; workboots and workwear.” A look at the finished product, photographed at our Washougal mill, shows what great things can happen when a plan comes together.

Before they were the Beach Boys, they were the Pendletones.

In the early 1960s, a group called The Pendletones adopted their name in honor of the surf uniform of the day: Pendleton shirts worn over tee shirts with khakis. The original lineup included brothers Brian, Dennis and Carl Wilson, their cousin Mike Love, and friend Al Jardine.

 The Pendletones soon changed their name to the Beach Boys . Even though only one member of the group had ever been on a surfboard, they sang about the California surfing scene; waves, sunshine, cars and girls. This might have been simple subject matter, but layered instrumentation and soaring harmonies made these songs anything but simple. Under the unique artistic leadership of Brian Wilson, the Beach Boys defined surf music. And though their name changed, their uniform didn’t. The band wore this blue and charcoal plaid shirt on the covers of 45s and LPs throughout the early 1960s.

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