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It’s Pendleton Bike Week in Pendleton, Oregon, and time for Rogue’s Pendleton Pilsner!

Pendleton is growling with bikes today, thanks to the Pendleton Bike Week rally. Yes, if you’ve wanted to explore eastern Oregon on your bike, now is your time. There’s so much going on in; concerts, a bike show, a vendor’s fair. There are giveaways at all the local businesses, including the Pendleton Mill Store.

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Speaking of which, do you see that? That’s a frosty bucket of Pendleton Pilsner, by Rogue Ales. And it’s right there at our mill, which is of course attached to our store, where you can pick up your giveaways as you explore the charming town of Pendleton during the rally. Isn’t the bottle a beauty? It’s a serigraphed with a unique-to-Rogue design based on our Pendleton patterns; the patterns we weave in this very mill.

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We are excited to officially launch the Pendleton Pilsner at some invitation-only events at Pendleton Bike Week on July 25th, and you can taste it at any of the Rogue Brewery Ale Houses on that day.

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Many fine things come from Oregon, including Pendleton blankets and Rogue Ales.  Pendleton Pilsner is brewed at Rogue’s headquarters on the Oregon Coast in Newport, with floor-malted barley grown on Rogue’s Farm in Tygh Valley and Liberty hops grown at Rogue Farms in Independence.

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So if you’re headed to Pendleton for the rally, roll on. We will see you there. And if you’re in Portland, we hope you’ll duck in out of the heat and cool off with our new Pilsner on Saturday.

This brew is pure Oregon.

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