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New Video for the “Wild” soundtrack: First Aid Kit and Pendleton

“Walk Unafraid” (originally by REM) is part of the “Wild” soundtrack.  Our Levi’s California collaboration jacket is featured in this video of the cover by First Aid Kit.

“Wild” is not just the number one movie right now, it’s the number one bestselling book on Amazon–years after its release!

The movie was filmed on location, so Oregon’s part of the Pacific Crest Trail is one of the stars, right up there with Ms. Witherspoon. There are some amazing shots near Crater Lake, all the more amazing because Crater Lake national park is only open a short time each year.

So this video is a confluence of a lot of cool things: Pendleton, Levi’s, REM, First Aid Kit, the mighty Cheryl Strayed, the movie “Wild,” the book Wild, and of course Reese Witherspoon.

We are excited!

FirstAidKit

 

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